A typical dine-in movie theater experience for guests can be enjoyable but problematic. Some theaters still use the old method of waiting in line in the lobby to order, then have food delivered in the theater. A newer model allows guests to order once seated, but a wait is normal before a server shows up with menus, and a drink order may or may not be taken immediately. Appetizers may be inquired about in yet another interaction, and the process of placing an order may not actually occur until just before the movie starts. Sometimes food arrives in the middle of the show.
Being able to enjoy a full meal while enjoying the show is an attractive idea but all too often the experience means multiple disruptions throughout the course of the film and distractions from the movie – not just for those ordering, but for those seated around them. Trying to catch the notice of a server due to an issue or a request for additional food and beverages or dessert can compound the problem, and the server will then try to catch the guest to settle the tab before the movie ends – often at a climactic moment.
Tablet ordering systems for theaters can streamline this entire process, making it easy on servers and the kitchen to meet guests’ needs with minimal disruption to the theater experience. Once seated, customers can immediately view the menu via a tableside ordering system. Drink and appetizer orders can be placed immediately, and subsequent orders placed as often as needed. A server can be summoned discreetly if needed, and the tab paid while seated via their tabletop ordering system without need for additional intervention.
A tablet ordering system puts guests in control of their experience. When the system is set up to flag potential allergy interactions and accommodate special requests and substitutions, lengthy whispered conversations with the server are eliminated. Instead of having the end of the film interrupted or waiting around afterwards for the server to reappear, guests can check themselves out and pay using the tablet POS.
Another benefit of tablet food ordering is that it can improve the accuracy of the orders by eliminating server error an increase the speed and efficiency of service, leading to a better customer experience.
Increased revenues are another benefit of movie theater tablet ordering. When it’s easy to get more food or beverages without leaving the theater or having to summon a server, more sales are the result. Getting drinks almost immediately upon being seated, followed by appetizers and dinner still leaves plenty of time for a drink and dessert during the film’s closing minutes. This technology can also increase sales by encouraging customers to spend approximately 5% more thanks to added items.
Finally, movie theater tablet ordering helps grow customer databases and strategize new marketing techniques, maximizing pricing for better profitability. Tablet ordering systems for movie theaters can mean big profits.